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New eMail Marketing Event – Direct Marketing Associations Comprehensive Email...
Date: 05/12/2009 – 05/13/2009 Today is the last day to save $250 for the Direct Marketing Association’s Comprehensive Email Marketing Strategies Seminar. Check out their coupon offer online. This...
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iContact races for 50,000th Customer
Email Marketing Service iContact has launched an email marketing campaign aimed at those who currently have a trial account with them. Cleverly designed around the impending 50,000th iContact client,...
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The Great eMail Information Resource List on Twitter
Jeff and I here at The eMail Guide are humbled and happy to be recognized by some of our “peeps” on Twitter as being a premier source of information for the permission eMail marketings. For those of...
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Five Reasons to Be Listed on The eMail Guide
Drive qualified traffic to your website Have you seen the cost of google adwords relating to the permission email marketing industry? Inclusion in The eMail Guide directory provides the click-throughs...
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Microsoft Outlook is a poor tool for eMail marketing
If you want to accomplish anything more than sending out eVites for a wedding or birthday party then you should be looking beyond Outlook as your marketing solution. As attractive as Outlook with an...
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eMail Marketing and other channels: 2009 State of Small Business Online...
Campaigner has released their “2009 State of Small Business Online Marketing Survey”. The survey was conducted for them by Hurwitz and Associates and has been compiled into two reports. One report you...
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MailChimp Template Throwdown: HTML email template design contest
That barrel full of monkeys known in the email marketing biz as MailChimp, has once again stepped outside the monkey bars to show just how creative you can be with a contest! We love the marketing for...
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CMA National Convention pass winner!
David Pottinger is the grand prize winner of a free pass (valued at $1,495 CAD) to the CMA National Convention this week in Toronto — courtesy of The eMail Guide and the CMA! David is the Manager of...
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5 Ways to Ignite Advocates for Your Business by Janine Popick @janinepopick
5 Ways to Ignite Advocates for Your Business We’ve talked about the 8 places to find advocates for your business, and that’s really important. We found that a HUGE number of our customers come to us...
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Email marketing: Early planning means happy holidays
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me that we met about holiday marketing as early as...
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Boomerang: 6 Places to Increase Your Email List
Source: Boomerang by Dave Kearney Email marketing lists are only as effective as the number of your list members. One of your first goals should be to increase the members of your email list. Think...
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Co-Registration Hurts for Lack of Memory by Chris Donald @inboxgroup
Co-Registration Hurts for Lack of Memory What is Co-registration? Co-registration is the process of subscribing to two or more email newsletters at once that are offered to you, usually in a...
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SimplyCast – Ask Your Subscribers To Whitelist You
By: SimplyCast It is okay to ask your subscribers to whitelist you. Repeat after me, it is okay to ask your subscribers to whitelist you. There are many steps you can take to help ensure your email...
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From search & buy to a customer relationship by Jordie van Rijn @jvanrijn
A small exercise. Close your eyes and think about the products in the room. Do you know which brands they are and where they were bought? We don’t know the brands of most of the product we use. Now...
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Tip for Creating Interactive Email Campaigns by James Trumbly @econnectemail
Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re...
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Creating A Stellar Email Contest by James Trumbly @econnectemail
Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste...
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5 Tips for Winning Back Customers by Janine Popick @janinepopick
Five Tips for Winning Back Customers If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business...
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SimplyCast – How to Optimize Promotional Codes in Your Email Marketing Campaigns
By: SimplyCast Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone...
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Digital Hats Off to the Goorin Bros. by James Trumbly @econnectemail
Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting...
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10 Ways to Get More Responses to Your Next Survey by Kristin Huddleston @vision6
10 Ways to Get More Responses to Your Email Marketing Survey Email surveys are a great way of collecting valuable marketing intelligence. The only problem is that countless companies know this and...
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Hotel News Resource – Win Customer Loyalty with Integrated Email Marketing
By: Hotel News Resource Pelican Hotel Solutions proudly announce the launch of “Integrated Email Marketing”, a platform for hotels to optimize service quality and provide time-and-context-sensitive...
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iContact – Engage Your Email Marketing List with Gamification
By: iContact Games are popular on the Internet. You may even know someone who plays Farmville on Facebook. Games are addicting and also throw in the element of challenge and competition. They are all...
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QR Codes Bring Email Marketing, Mobile Coupons to Life by Wikus Engelbrecht...
QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through...
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Multichannel Merchant – Why Your Email Marketing Needs Power-Packed Data
By: Multichannel Merchant Email has unique advantages for communicating with customers that, when used wisely, can strongly increase its visibility and effectiveness in a crowded inbox. Marketers can...
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3 Ways to Make a Great First Impression with Your Welcome Emails by Kelly...
3 Ways to Make a Great First Impression with Your Welcome Emails First impressions count. Whether you’re on a first date, job interview or sending your very first email, these impressions are...
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